TV doesn't care about Boomers

One of the unfortunate aspects of getting older is no longer being relevant in TV series planning.  Comedy has changed, as has drama for that matter, to cater to the new dominant generation, twenty-somethings.  Now, my generation (at the tail end of the Baby Boomer era) still makes and spends money. I'm guessing we far outspend younger generations.  But money is spent on advertising to the Gen Z'ers and Millennials rather than us or the Gen X'ers.  I'm not exactly sure why that is.

I do know that ratings isn't itself the primary stat advertisers use, but rather the ratings of each age group.  "Longmire" had huge ratings, but unfortunately viewers were mostly my age, so it was cancelled after three great seasons (it was picked up by Netflix, thankfully) .

I can't unilaterally become relevant.  So many of my favorite shows have been cancelled in the recent past that I hesitate to start liking one in the present.  Why don't we get the makers of Attends, Ensure and HurryCanes to advertise to us Boomers and sponsor the shows WE like?  

No more Bachelor, River Monsters or Duck Dynasty, please!

---

---

Share