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One of the unfortunate aspects of getting older is no longer being relevant in TV series planning. Comedy has changed, as has drama for that matter, to cater to the new dominant generation, twenty-somethings. Now, my generation (at the tail end of the Baby Boomer era) still makes and spends money. I'm guessing we far outspend younger generations. But money is spent on advertising to the Gen Z'ers and Millennials rather than us or the Gen X'ers. I'm not exactly sure why that is.
I do know that ratings isn't itself the primary stat advertisers use, but rather the ratings of each age group. "Longmire" had huge ratings, but unfortunately viewers were mostly my age, so it was cancelled after three great seasons (it was picked up by Netflix, thankfully) . I can't unilaterally become relevant. So many of my favorite shows have been cancelled in the recent past that I hesitate to start liking one in the present. Why don't we get the makers of Attends, Ensure and HurryCanes to advertise to us Boomers and sponsor the shows WE like? No more Bachelor, River Monsters or Duck Dynasty, please! 
1 Comment
Hubie
3/5/2015 08:40:09 am
I am One of the few... I am a man without a generation to claim. Baby Boomers went up to 1962 or 1964. Generation-X did not start until 1970., according to some websites. Born in 1965 I am what I like to call a "' 'Tweener." I have not found many new shows that I like on tv. However, I do like the new "CSI Cyber" and NCIS New Orleans. this is the first show that I have actually enjoyed Scott Bakula's efforts. I thought Enterprise (from the Star Trek TV franchise) was horribly written and produced. Leave a Reply. |
Jack HuberAuthor, poet, photographer, father, grandfather, great-grandfather, sportsman, Archives
December 2018
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